Now in development — early partners welcome

The AI front desk that never misses a booking

TORO answers your calls, responds to WhatsApp, manages your website chat, and books appointments automatically — 24 hours a day, 7 days a week.

📞AI phone
💬WhatsApp
🌐Website chat
📱SMS
📅Online booking

Every unanswered message is a lost booking

Local service businesses lose revenue every day — not because they're bad at what they do, but because they can't respond to everyone, all the time.

📞

Missed calls

A customer calls during a treatment, gets voicemail, and books somewhere else. It happens dozens of times a week.

Revenue lost — permanently
💬

Unanswered WhatsApp

WhatsApp messages sit unread overnight or during busy periods. By morning the customer has moved on.

Revenue lost — permanently
🌙

No out-of-hours booking

Customers browse and want to book at 10pm. If there's nobody to help them, they'll find a business that can.

Revenue lost — permanently
📉

No-shows

Email reminders get ignored. WhatsApp reminders carry a 98% open rate — and dramatically reduce no-shows.

Revenue lost — permanently

TORO catches every customer, on every channel

One platform. Every channel. One dashboard. Nothing falls through the cracks.

📞

AI phone system

Answers every call 24/7. Handles FAQs, checks availability, and books the appointment — no voicemail, no missed revenue.

Pro tier
💬

WhatsApp booking

Customers message as normal. The AI responds instantly, checks availability, and completes the booking — all inside WhatsApp.

Growth & Pro
🌐

Website chat bot

Engages every website visitor in real time. Qualifies them, answers service questions, and books the slot automatically.

Growth & Pro
📱

SMS booking

Full AI booking capability over SMS. No app, no website needed — the customer just texts and the AI does the rest.

Pro tier
📅

Online booking calendar

A beautiful self-serve booking widget for clients who prefer to book directly — fully synced with all other channels in real time.

All tiers
📊

Central dashboard

Every booking, every conversation, every client — in one place. Manage staff, services, payments, and reminders from one screen.

All tiers

Different from every other booking tool

Feature Standard booking tools TORO
Catches clients via phone
WhatsApp & SMS booking
Available 24/7
AI-powered conversations
WhatsApp reminders (98% open rate)
Online booking widget
Email reminders
Deposit & payment handling

Ready to stop losing bookings?

We're onboarding early partners now. Get in touch to see a live demo.

Everything your business needs, built in

From AI-powered booking to payment processing, reminders, and customer management — TORO is a complete operating system for service businesses.

Smart availability, zero double-bookings

TORO's booking engine checks real-time availability across all channels simultaneously. Whether a customer books via phone, WhatsApp, or the website — the system always knows what's available.

📅

Multi-step booking widget

A clean, branded 5-step booking flow. Service, therapist, date, time, payment — all on one seamless journey.

👥

Staff management

Set working hours, services, and pricing per staff member. Customers can choose their preferred therapist or let the system assign one.

🔄

Recurring bookings

Weekly, fortnightly, or monthly repeat bookings. Each instance manages its own payment and reminders automatically.

💰

Deposits & payments

Fixed, percentage, or full payment upfront. Powered by Stripe — secure, instant, with full refund management built in.

Reminders that actually get read

Email reminders carry around a 20% open rate. WhatsApp reminders carry a 98% open rate. That single difference measurably reduces no-shows for every business on TORO.

✉️

Branded email confirmations

Instant confirmation emails with booking details, location, Google Maps link, and payment summary.

Automated reminders

24-hour and 2-hour reminders sent automatically via email, SMS, or WhatsApp depending on your tier.

📢

Broadcast campaigns

Send targeted messages to customer segments — re-engage lapsed clients, promote new services, or fill last-minute slots.

🔒

GDPR compliant

Forced consent choice at booking. Marketing lists only include customers who actively opted in. Full audit trail.

Your booking platform is also your marketing engine

TORO doesn't just take bookings — it helps you grow. Built-in marketing tools let you reach the right customers at the right time, directly from the same dashboard you use every day.

📣

Targeted broadcast messages

Send promotional messages to filtered customer segments — by last visit date, total spend, or service booked. Reach exactly the right people via email, SMS, or WhatsApp.

🔄

Re-engage lapsed clients

Filter customers who haven't booked in 60 or 90 days and send a targeted message to win them back. A single campaign can fill weeks of appointments.

Fill last-minute slots

Got a cancellation? Send a quick broadcast to your most active customers and fill the slot before the day is out. No phone calls, no manual outreach.

📅

Rebooking prompts

Automatically prompt customers to rebook after their appointment completes. Keep your calendar full without lifting a finger.

Know your business, make better decisions

TORO captures data on every booking, every customer, and every payment — and puts it to work for you. Understand what's working, who your best clients are, and where your revenue is coming from.

📊

Booking & revenue overview

See total bookings, revenue, outstanding balances, and payment status at a glance. Know exactly where your business stands at any moment.

👤

Customer intelligence

Every customer profile shows total spend, booking history, last visit, and preferred services. Know who your most valuable clients are and treat them accordingly.

👥

Staff performance

Track bookings and revenue per staff member. See who's busiest, which services are most popular, and where you have capacity to grow.

💳

Payment tracking

Full visibility on deposits held, balances outstanding, and completed payments. Never lose track of what's owed and what's been collected.

Simple tiers, no surprises

Every tier includes the core booking platform. Higher tiers unlock AI channels. Contact us for pricing.

Starter
Starter/mo
Email communications, online booking, and dashboard management for small teams.
  • Online booking widget
  • Owner dashboard
  • Email confirmations & reminders
  • Stripe payments & deposits
  • Customer management
  • Up to 3 staff members
Pro
Pro/mo
The complete AI front desk — every channel, unlimited staff, and AI phone handling.
  • Everything in Growth
  • AI phone system
  • SMS booking & reminders
  • Inbound WhatsApp AI
  • Unlimited staff members
  • Dedicated account support

Prices available on request. Agency white-label pricing available — see agency programme.

Add recurring revenue to every client relationship

White-label TORO under your own brand and earn passive recurring income from every client you introduce — with zero support overhead.

SET INCOME
per client per month
0
support overhead
30
day free pilot available

Four steps to passive revenue

Apply to the programme

We review your agency and client base. If it's a fit we set you up with a white-label account branded in your name.

Introduce it to clients

We'll provide a demo in your branding. You introduce it to clients as your own product — we handle all the technology.

Run a free pilot

We recommend starting with 2-3 clients on a free 30-day pilot. They see the results, you close the deal.

Earn every month

From month two you earn £50–100 per active client every month. We handle support, tech, and updates.

Built for service businesses

TORO works for any local service business that takes appointments. If your clients operate in these spaces, TORO is a natural fit.

💆

Salons & spas

🎨

Tattoo studios

💅

Beauty & aesthetics

🏋️

Gyms & fitness

🧘

Wellness & therapy

🍽️

Restaurants

⚕️

Healthcare

🐾

Pet services

Apply for the agency programme

We're selectively onboarding agency partners now. Get in touch and we'll arrange a demo in your branding — no commitment required.

Let's talk about TORO

Whether you're a business owner looking to stop losing bookings, or an agency interested in adding TORO to your offering — we'd love to hear from you.

🌐
toroapp.co.uk

30-day free pilot

We offer a free 30-day pilot for agencies and their clients. No cost, no contract — just a chance to see TORO working live for your business.

Book a demo

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